The story of CHEGO sports Socks

Story of CHEGO

Story of CHEGO

Jamie was a product designer who fell in love with fitness training during her socks design work in Japan. Worked as a product designer, from time to time, Jamie would visit sports clothing stores as a fitness training enthusiast.

After a long-term observation, Jamie realized that many excellent sports socks gave women a great sense of distance because of their masculine design which caused the unfamiliarity of sports to women.


“How nice would it be if there are sports clothing specially designed for women? Sports clothing should not only put emphasis on the functionality but also, one of the most important factors for women, the beautiful outlook. “
This thought has been wondering in Jamie’s brain since then.

In 2015, Jamie made the pivot turning decision by quitting her job in Japan and established CHEGO to make her idea come true.

The story of CHEGO Sports Socks

From Women’s Perspective

Different from the masculine-looking sports socks in the market. From a women’s perspective, Jamie observed that there lots of spaces for improvement. No matter the appearance of the functional design.

With 12 years of experience in product design, Jamie kept her eye on the little details of her designs. With the exclusive woven method and the unique soft color matching, CHEGO sports socks have been created, allowing women athletes not only training professionally but training beautifully.

The story of CHEGO Sports Socks

CHEGO is not only a sports brand, but an attitude toward healthy lifestyle

Other than providing quality products, Jamie cares about how people live in a healthy lifestyle.

CHEGO Official constantly shares different kinds of exercise information to our customers. CHEGO is planning to cooperate with fitness trainers and dietitians to provide the newest and correct information regarding exercising, fitness training, and healthy diets.

CHEGO is not only a sports brand, but an attitude toward healthy lifestyle

CHEGO Founder/ Designer

Jamie Yang

(2016-present) Founder, CHEGO, Taiwan
(2013-2015) Fabric and Socks Designer, Kawajun Corporation, Japan
(2011-2012) Socks Designer, KB Fukusuke Corporation, Japan
(2009-2011) MA in Product Design, Tama Art University, Japan
(2003-2007) BA in Industrial Design, Shih Chien University, Taiwan